MGMT on Little Dark Age's viral success: 'We just keep getting pretty lucky'

MGMT believe going viral is down to luck not intention.



MGMT have had their song used in millions of TikTok videos
MGMT have had their song used in millions of TikTok videos

MGMT insist 'Little Dark Age' going viral is pure luck.

The electronic pop duo - comprising Andrew VanWyngarden and Benjamin Goldwasser - had no idea when the title track from their 2018 album started getting used in thousands upon thousands of clips amid the COVID-19 pandemic in 2020, as they are not on the video-sharing site personally.

That was until it went from thousands to millions.

Speaking to Record Collector magazine, Benjamin said: "That was enlightening in that none of the conscious stuff we did to promote that album mattered as much as this random thing that got picked up on TikTok. I think in a way that freed us up a little bit on this record to just focus on the music. Don't worry about the other stuff and whatever happens, happens."

Andrew added: "I think when you have a goal to make something that could become viral or be a huge pop song, intentions enter into the creative picture and it's rare to actually do that. For us, it's just that we've had a career where we keep getting pretty lucky."

Benjamin previously told SPIN: “It was surprising to me to even have our song be on TikTok at all, and then it was like, ‘Well, how big is this?

“I don’t even know what a big TikTok song is or what that means.”

The song has been used to soundtrack clips on a range of social issues, including trans rights, the ongoing Russia-Ukraine conflict, and the Black Lives Matter movement.