TikTok and Cameo announce major collaboration 'helping content creators'

TikTok creators in the US are now able to offer personalised Cameo videos in the app.

The short-form video app is teaming up with the celebrity greeting platform to allow integration between the apps, which will in turn give creators new ways to connect and make money.

In a press release, the companies said: "Within the TikTok app, creators in the U.S. can now offer personalised Cameo videos directly to fans while also benefiting from a seamless path to join Cameo’s marketplace and start earning more revenue.

"TikTok creators are among the fastest-growing talent segments on Cameo, using the site to transform fan engagement into meaningful revenue streams.

"With this partnership, TikTok is streamlining the process for fans requesting Cameo videos — creators can sign up for Cameo within the TikTok app and offer personalized videos directly to their audience.

"For TikTok creators who are already on Cameo, this is a new way for their followers to request videos, directly through content they are already engaging with."

TikTok's Director of Global Product Partnerships, Franklin Ramirez, insisted the new partnership "brings highly personalised experiences directly into" the app.

He added: "Empowering creators with tools to build deeper relationships with their community in an authentic way is at the core of what we do at TikTok."

Steven Galanis, CEO of Cameo, noted that TikTok creators "have become an essential part of our community".

He said: "Cameo videos regularly go viral on TikTok, showing the power of authentic fan connections and the appetite for personalised content.

"TikTok talent delivered its strongest year yet on Cameo in 2025, and by integrating directly into TikTok and making onboarding even easier, we are giving creators a simpler way to grow their business, deepen audience engagement, and unlock new revenue opportunities.”