Mason Mount returns for third Sports Direct ad alongside string of sporting stars
Mason Mount stars in Sports Direct's Christmas advert for the third year in a row, with Alessia Russo, Lauren Hemp, Aaron Ramsdale, Eberechi Eze, James Maddison,Eddie Nketiah, Gabriel Jesus, Johnny Fisher, Conor Benn, Zarnel Hughes also involved in the 'Dream Big' campaign.
Mason Mount stars in Sports Direct's Christmas advert for the third year in a row.
The Manchester United midfielder is joined by a string of sporting stars, including Alessia Russo, Lauren Hemp, Aaron Ramsdale, Eberechi Eze, James Maddison,Eddie Nketiah, Gabriel Jesus, Johnny Fisher, Conor Benn, and Zarnel Hughes, in this year's campaign, 'Dream Big'.
The light-hearted advert is soundtracked by a reworked version of Tears for Fears' 'Everybody Wants to Rule the World', which has been changed to 'Everybody Loves This Time of Year' and follows the determination of ‘Little Legend Macy’ who’s Christmas wish is to become the ‘Best Sportstar in the World’.
In a dream sequence, Macy takes on a string of sporting heroes including a shootout against Alessia, a boxing showdown against Conor and a sprint finish against Zharnel, while there'll be a string of other surprises too - including a surprising Sports Direct delivery man in the form of Arsenal striker Gabriel.
Beckie Stanion, Chief Marketing Officer at Sports Direct, said: “2023 has been a monumental year for sport, and with
the Euros and the Olympics coming up where we’ll all be rooting for our young home-grown stars, this year we
wanted our advert to celebrate the sporting prowess of this group to show aspiring athletes everywhere that they
too can shatter expectations and dream big.
"Sport Direct believes that sport has a unique power to bring out the best in all of us and this advert aims to
champion the legend in everyone, so our audience are ready to reach their next sport and fitness dream.” .
LOOSE, Director of Stink Films, added: “This was a great first foray into the world of TVCs. I got to work with a lovely
agency team to harness my experience with music artists and direct some world-class athletes. Thank you Mox for
the trust and creative freedom to experiment and create something playful.”
