9. Gene Simmons

Estimated net worth: $400 million

Gene Simmons isn’t just about the face paint and bass, it’s the business behind the makeup that counts. With his own label, Simmons Records, and the hit reality show Gene Simmons Family Jewels, he’s turned rock stardom into a diversified empire. From licensing KISS-branded everything (try coffins and lunchboxes) to TV deals, Simmons proves the real money’s in the brand, not just the band.