Sandra Bullock believes there's a place for AI in Hollywood

Sandra Bullock believes Hollywood needs to "lean into" artificial intelligence (AI).

The 61-year-old actress' new film, Practical Magic 2, has inspired a number of fans to use the technology to create their own trailers for the film and while she warned of the need to exercise caution over how it is used, Sandra believes there is "a place" for AI to be used in the entertainment industry.

Speaking at the CNBC Changemakers Summit, she quipped: “Well, there could be worse with my image. Sorry."

Growing more serious, she added: "But it’s here. We have to observe it. We have to understand it. We have to lean into it. We have to use it in a really constructive and creative way, make it our friend.

“We have to be incredibly cautious and aware of it because there are people who will use it for evil and not good. I do feel that there’s a place for it.”

Studio Warner Bros. acknowledged the unofficial Practical Magic 2 AI trailers are not "great" but thinks they highlight people's interest in the film.

Warner Bros Motion Pictures Co-Chair and CEO Pam Abdy said: “I know it’s not great, but its also exciting. Because that means that there’s a desire for it and that means that people want to come and play with the movie."