George Clooney has co-founded a new non-alcoholic beer called Crazy Mountain

George Clooney has co-founded a new non-alcoholic beer called Crazy Mountain.

The 64-year-old actor has joined forces with Rande Gerber and Mike Meldman for a new venture, nine years after they sold their Casamigos tequila brand in a $1 billion deal, with their Crazy Mountain tipple the result of them noticing a shift in drinking habits.

Rande told the New York Post newspaper's Page Six column: “We started noticing the same thing happening everywhere.

“People still love the ritual of cracking a cold one with friends — after a surf, a round of golf, a long ride or just sitting around at the end of the day — but a lot of the time they don’t actually want the alcohol. Crazy Mountain really came out of that simple idea.

“Some nights you want to drink, other times you just want a great beer and still be up early the next morning. Crazy Mountain is really about having that option."

Crazy Mountain, which uses the tag line 'Live wide open' in its launch campaign, comes in a 12-ounce can featuring a cowboy in action and will be available in both original and lime flavour.

The drink is brewed in the US and has been "crafted using a state of the art brewing process that naturally limits alcohol formation while preserving the crisp taste and aroma of a traditional lager."

Each can contains around 65 calories.