'I still have so many ideas': Hailey Bieber has no plans to 'slow down' after selling beauty company Rhode
Model-turned-entrepreneur Hailey Bieber has insisted she's got no plans to "slow down" after selling her beauty company Rhode to e.l.f. Beauty in a deal estimated to be worth up to $1 billion.
Hailey Bieber has got no plans to "slow down" after selling her beauty company Rhode.
The model-turned-entrepreneur sold her business to e.l.f. Beauty in a deal estimated to be worth up to $1 billion and she's continued as chief creative officer and head of innovation as well as acting as a consultant to e.l.f. Beauty - and Hailey insists she's now more passionate than ever about her future plans.
She told WWD: "Even with the sale to E.l.f., it's given me a whole, entirely new excitement, passion and motivation.
"I expanded my role at the company now and I still have so many ideas. It doesn't make me feel like I want to slow down. It really ignited a new fire in me to send it into the stratosphere even more."
Hailey - who is preparing to launch Rhode into Sephora stores - added of her business: "This whole time since we launched Rhode, I've stayed true to my gut. That's what's brought the vision to life.
"Even if we felt like it was going left when everyone else in the industry was going right, that's what makes something different and creative.
"I want it to feel new, different and still within the world of Rhode, and I also want to be able to have a presence that melts well into the world of Sephora as well."
