Victoria Beckham has signed a 10-year deal with Italian eyewear brand Safilo Group

Fashion designer Victoria Beckham has announced a 10-year licensing agreement with Italian eyewear brand Safilo Group.

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Victoria Beckham has signed a 10-year deal with Safilo Group.

The 51-year-old fashion icon has inked a global licensing agreement with the brand until December 2035, which will include the design, manufacturing and distribution of eyewear collections including optical and sun, with the full range to be unveiled for the spring 2026 season.

In a statement to Women's Wear Daily, Victoria said: “I’m thrilled to be working with Safilo to take Victoria Beckham Eyewear to the next level. “Their expertise in the field is unparalleled, with a longstanding reputation for exceptional quality and craftsmanship.

"With their global reach and industry-leading capabilities, I’m excited about the opportunities ahead and can’t wait to bring our shared vision to life.”

The former Spice Girls star previously had a deal with Marchon for her Victoria Beckham Eyewear brand.