Duchess Meghan believes people want products that 'bring them joy' amid times of financial hardship

Meghan, Duchess of Sussex, believes people want products that "bring them joy" amid times of financial hardship.

The former actress launched her As Ever lifestyle brand last week amid a tough economic climate, but she feels that there's still a demand for her jams, teas and other items, and doesn't currently need to worry about US President Donald Trump's import tariffs as her products are all made in America.

She told Fortune magazine: “At the moment, all of our products are currently made in the US, so we don’t anticipate tariffs affecting us directly.

“But as we look at the larger context of how this is going to affect the consumer day to day, I’m very grateful that in part of the conception of this brand, I wanted to create products that look more prestige, but are more accessible and affordable.

" I think during any time of recession, people still want to find creature comforts, items that can bring them joy.

“You’ll see the bulk of our SKUs are under $20. From our standpoint, certainly for me, even in the expansion of the brand, things should still feel accessible.”