Hailey Bieber: You don't need a nine-step skincare routine to look good
Model Hailey Bieber is adamant skincare "doesn’t have to be complicated" - insisting you don't need to have a "nine-step routine to have great skin".
Hailey Bieber says skincare "doesn’t have to be complicated" because you don't need to have a "nine-step routine" to look good.
The 27-year-old model - who launched her Rhode skin and make-up brand in 2022 - has compared putting together a skincare regime to creating a capsule wardrobe - insisting she wanted her line to provide good basics and simple "must-have" products.
She told W magazine: "I looked at it from my point of view of style. Like, what are the essential items you need to have in your closet? The perfect leather jacket, the perfect pair of jeans, the perfect white tee.
"So it came down to: What are your must-haves that make up your skincare wardrobe? You don’t need to have a nine-step routine to have great skin. It doesn’t have to be complicated."
Hailey's beauty venture has become a huge success in the two years since its launch, but the social media star admits she's still overwhelmed when she sees someone with one of her products.
She explained: "The biggest compliment for me is if I’m out somewhere and someone waves their lip treatment at me. It is the most surreal feeling. I can’t believe that this person went out and bought it."
