Gwyneth Paltrow wants to help with everything from perimenopause to 'best steak frites in Paris'
Gwyneth Paltrow is bringing Goop to Netflix and Spotify as a new video podcast series intended to feel "like you're sitting around" her kitchen table.
Gwyneth Paltrow wants her new podcast to help with everything from sleeping "in perimenopause" to finding "the best steak frites in Paris".
The 54-year-old star is bringing The Goop Guide With Gwyneth Paltrow video podcast to Netflix and Spotify from November 11, with an audio version coming to all major podcast platforms.
She said in a statement: "I get asked about everything — what actually helps you sleep in perimenopause, where to eat the best steak frites in Paris, how to spend the holidays with your ex.
"I don’t always have the answer, but I almost always know who to call, whether it’s a friend, a fellow founder, an expert or someone I’ve admired for years.
"Sharing these conversations is how goop started, and now The goop Guide brings you along for them in a whole new way:
"With Spotify and Netflix, you can listen or, for the first time, watch, in a space we designed so it feels like you’re sitting around my kitchen table.”
Goop added that Gwyneth will be joined by a "friend, fellow founder, doctor, family member, colleague, ex-boyfriend, guru or expert” as she guides her fans "on how to live Goop in all the ways that can be defined".
The company said Gwyneth and her guests will explore "everything from the art of reinvention, raising a family, breaking up with friends, Thanksgiving dinner" and more.
Guests for the first season include Zoe Saldaña, Ke Huy Quan and Mark Duplass.
Moj Mahdara, the co-founder and managing partner of Kinship Ventures, a venture-capital firm launched with Gwyneth, has teased a project going beyond "algorithms".
Moj said: “Today, algorithms decide most of what we see, and audiences are hungry for a human voice they can trust.
"Gwyneth has spent nearly two decades being that voice.
"Algorithms can tell you what’s popular; Goop tells you what’s worth your time, and in a sea of sameness, that makes Goop one of one.”
Goop was founded back in 2008, originally as a weekly newsletter, before developing into a global lifestyle platform.
The company has said: "Goop exists to help women in the pursuit of always becoming — curious, expansive, unapologetically themselves.
"We seek out what’s best in beauty, wellness, style and culture, marrying expert knowledge with an irreverent eye.
"Through singular storytelling, considered curation and conversations that spark change, we invite women to live fully, and on their own terms.”
