The Saturdays weren't 'earning enough money' to sustain celebrity lifestyles
Rochelle Humes has revealed The Saturdays weren't "earning enough money" to sustain their celebrity lifestyles because the bandmembers made very little from their music and they lost even more cash when record labels started taking a cut from their brand deals and live performances.
The Saturdays weren't "earning enough money" to sustain their celebrity lifestyles.
Former member Rochelle Humes, 37, has opened up about the money struggles she endured during her time in the girl group between 2007 and 2014 revealing the singers made very little from their music and they lost even more cash when record labels started taking a cut from their brand deals and live performance revenue.
Rochelle even confessed she earned more as a child star when she was a member of S Club Juniors. During an appearance on Jamie Laing's Great Company podcast, she explained: "I made more money in S Club Juniors than I did in The Saturdays. The music industry ... the money just went out of it. It wasn't the same space to be in anymore."
The singer - who now works as a TV presenter - then explained how the stars of The Saturdays looked very successful but they didn't have the earnings to back it up.
She said: "When someone says your record deal is X amount of money, that doesn't mean that’s what we're making. That means they'll put this money into the album, pay these producers, the marketing budget.
"For a period of [time], music artists were making money touring. The tours and the brand deals was where you would make your money. The records weren’t for us.
"So we’d be the face of a shampoo and all have our own scent – that's where we’d make our money. Those brand deals were really important to us, and so was the touring."
However, Rochelle revealed they started losing a lot of their income when record companies started taking a cut of artists' other earnings.
She added: "Record labels changed their whole strategy, and they would do what they would call 360 deals. So they would then also take a cut of the brand [deals], and then take a cut of the live performances.
"You've got to remember everything you earn, split that in half, basically with tax and an agent. And then there's five of you. You're expected to live a lifestyle that you can't always prop up."
She added: "It was a really strange period of time that we weirdly were just a bit accepting. We weren't earning enough money. It wasn't like: 'Okay, I don't like this anymore, let’s stop this'."
