Kevin Hart sells rights to his name
Kevin Hart has agreed a deal to use the rights to his name for various commercial endeavours.
Kevin Hart has signed away the rights to his name.
The Jumanji actor has agreed a contract with Authentic Brands Group - who already have branding deals with the likes of Shaquille O'Neal, David Beckham and the estate of Muhammad Ali - which will see him become a shareholder in the firm, and he and ABG will co-manage the 'Kevin Hart' brand, bringing it to various commercial endeavours, including consumer products, live experiences and digital platforms.
Kevin - who has children Hendrix, 18, and Heaven, 20, with ex-wife Torrei Hart, and Kaori, five, and Kenzo, eight, with his wife Eniko Hart - said in a statement: “This partnership is about acceleration, growth and diversification. I’ve spent years building businesses and creating opportunities, and joining Authentic gives me the platform and global infrastructure to take my brand to the next level.
“Becoming a shareholder allows me to co-own some of the most recognizable IP of all time while building my own brand legacy. I want the Hart name to live on for generations to come and be something that my grandkids and their grandkids will be able to be proud of.”
Authentic are delighted to have such a "visionary leader" on board and know the 46-year-old star will be an asset to the company.
Jamie Salter, Founder, chairman and CEO of Authentic, said: “Kevin is one of the most dynamic entertainers and entrepreneurs of our time.
“His creative vision, business instincts and cultural impact are unmatched. Kevin sees what we see: the power of brand ownership and the opportunity to build a global, long-term business. His investment in Authentic also reflects our mutual confidence and shared vision for that growth.”
Corey Salter, President of Entertainment and International at Authentic, added: “Our strategy has always been to partner with visionary leaders who are building brands with long-term global relevance. Kevin represents the future of entertainment-driven IP, and together we will expand his brand across new categories and geographies, strengthening the entire Authentic network.”
