Scooter Braun hails Justin Bieber's 'beautiful' new album
Scooter Braun has described Swag - Justin Bieber's new album - as a "beautiful" record.
Scooter Braun thinks Justin Bieber's new album is "beautiful, raw, and truly him".
The 31-year-old singer released his new record, Swag, on Friday (11.07.25), and Scooter - who discovered Justin back in 2008 - has taken to social media to heap praise on the album.
The 44-year-old businessman - who managed Justin through the peak years of his career - said on Instagram: "Been having a beautiful start to the weekend and been getting a lot of texts about how I feel about Justin’s new album. So I will just leave this here.. This is without a doubt, the most authentically Justin Bieber album to date. It’s beautiful, raw, and truly him. And that matters. (sic)"
Justin reportedly relished having "full creative freedom" over his new album.
The chart-topping star is no longer under Scooter's management, and he's not "having to stress about creating the perfect single, or perfect album".
A source told Rolling Stone magazine: "Breaking away from Scooter Braun and his team has been something that Justin has wanted for so long, and now that he’s fully free, he could finally share this album with his fans and with the world.
"Having full creative freedom, sadly, is something new for him as an artist. Not having to stress about creating the perfect single, or perfect album, allowed for him to create the best body of music he’s ever made."
Meanwhile, Scooter recently confessed that he felt "a lot of guilt" towards the young artists that he managed.
The businessman previously worked with some of the biggest names in the music industry, including the likes of Justin, Ariana Grande and Demi Lovato - but he now looks back on his role with some regrets.
Speaking on The Diary of a CEO podcast, Scooter explained: "At this age, I feel a lot of guilt. I feel a lot of guilt because I worked with so many artists and like I told you, I hadn’t taken the time to look at myself or do the therapy myself until I was older.
"So I didn't understand at 25 years old, at 27 years old, at 30 years old, that they each were coming from very unique backgrounds of their own stuff with their own families and their own childhoods and growing up this way, and being seen by the whole world."
