Spencer Pratt: I've made life-changing money through TikTok
Spencer Pratt has explained how TikTok has transformed his financial fortunes.
Spencer Pratt has made "life-changing" money through TikTok.
The 41-year-old star - who is married to Heidi Montag - has seen a huge surge in his follower numbers in recent days, and Spencer admits that it's helped to change his financial fortunes.
The reality star - who lost his Pacific Palisades home in the California wildfires - told Variety: "I made, like, $4,000 on TikTok this week, but on TikTok Live, where people can just give to me direct, I think maybe $20,000. So that’s phenomenal, and life-changing.
"That’s the power of individual supporters, people just backing you and getting behind you.
"And that’s the most powerful when you don’t have to rely on ads or AI and algorithms when just actual human beings just want to give. It’s unbelievable and incredible."
Spencer has even been able to use the platform - which faces a permanent ban in the US, amid concerns over security - to promote his wife's 2010 album, 'Superficial'.
The reality star - who has been married to Heidi since 2008 - said: "I have no idea how much money [the music has made]. I don’t know if it comes in cheques or when, but everybody keeps telling me, don’t expect any money.
"I’m more excited about the energy and opportunities that come from it. I don’t think these streams and all these charts [make money]."
Spencer's TikTok experience has also given him a renewed sense of hope, following the wildfires.
He said: "Based on what people are telling me, the music business is about touring, it’s about merchandise, it’s about all the things that come with it; that’s how the artists make money unless you’re doing billions of streams, which I’m still energetically [pushing]. It’s not happening yet! I’m being optimistic because truly, it’s the only way to get through all this."
