Meghan, Duchess of Sussex reaches one million Instagram followers in 24 hours

Meghan, Duchess of Sussex has gained more than a million followers on Instagram in just 24 hours after she returned to the platform with a new handle to share a new year message and promote her new Netflix show.

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Meghan, Duchess of Sussex has broken the one million mark on Instagram in just 24 hours
Meghan, Duchess of Sussex has broken the one million mark on Instagram in just 24 hours

Meghan, Duchess of Sussex has gained more than a million followers on Instagram in just 24 hours.

The 43-year-old royal returned to the platform with a new handle to share a message on New Year's Day welcoming in 2025 and she went on to promote her new Netflix show ‘With Love, Meghan’ which shows her cooking with her celebrity friends and it's now been revealed she breached the one million mark just 24 hours after her first post from the new account.

The page is believed to have been set up last summer but her first post didn't come until January 1. The black and white 27-second video shows Meghan running barefoot on a beach towards the sea before etching '2025' into the sand with her finger.

More than 3.4 million people saw her debut post - which was filmed by her husband, Prince Harrry, Duke of Sussex - and she followed it up with a teaser for ‘With Love, Meghan’ which shows her picking vegetables and whipping up dishes including houmous and a sponge cake.

Alongside the clip, Meghan wrote: "I have been so excited to share this with you! I hope you love the show as much as I loved making it.

"Wishing you all a fantastic new year! Thanks to our amazing crew and the team @netflix. Beyond grateful for the support - and fun!"

The Daily Mail reports the show wasn't filmed at the Duchess' home in Montecito, California - which she shares with Harry and their two children - and was instead shot at a luxury property two miles away.

A show description from Netflix stated: "This inspiring series, produced by Meghan, Duchess of Sussex, reimagines the genre of lifestyle programming, blending practical how-to’s and candid conversation with friends, new and old.

"Meghan shares personal tips and tricks, embracing playfulness over perfection and highlights how easy it can be to create beauty, even in the unexpected.

"She and her guests roll up their sleeves in the kitchen, the garden, and beyond, and invite you to do the same. Guests include Roy Choi, Mindy Kaling, Alice Waters, with additional acclaimed chefs and special friends."