BABYMONSTER break their own video record as DESERVE hits 100 million views

BABYMONSTER have smashed their own YouTube record after the music video for 'DESERVE' reached 100 million views in just 11 days.

The K-pop girl group's latest digital single passed the milestone at approximately 1.57am Korean time on Wednesday (04.11.26), according to their agency YG Entertainment.

Released on October 23, the video took just 11 days and 13 hours to reach the target.

It beat the group's previous record set by 'CHOOM', which took nearly 14 days to achieve the same figure in May.

'DESERVE' is now the fastest music video released by a K-pop group in 2026 to reach 100 million views.

The achievement also makes it BABYMONSTER's 14th official music video to pass the milestone, following hits including 'BATTER UP', 'SHEESH', 'DRIP' and 'WE GO UP'.

The group's official YouTube channel now has 19 videos with more than 100 million views, including other music-related content.

Their channel has attracted over 13.5 million subscribers and accumulated more than 10 billion views.

'DESERVE' marks a change in musical direction for the seven-member group, focusing on powerful vocals and emotional delivery instead of their usual high-energy sound.

The pop ballad features soaring high notes and challenging vocal runs, while its accompanying video combines emotional scenes with fireworks and large-scale dance sequences.

Six members participated in the release, with main vocalist Rami remaining on hiatus due to health reasons.

BABYMONSTER are also preparing to resume their 'CHOOM' world tour in Bangkok on Saturday (07.11.26).

The tour will continue through several cities across Asia and Oceania, with further performances expected to be announced.