Alton Towers unveils world-first Hey Duggee hotel rooms
Alton Towers Resort has revealed the world’s first Hey Duggee-themed hotel rooms, which will open this weekend and give families a brand-new way to extend their adventures at CBeebies Land from spring 2026.
Alton Towers Resort has revealed the world’s first Hey Duggee-themed hotel rooms, giving families a brand-new way to extend their adventures at CBeebies Land from spring 2026.
The themed accommodation will open at the CBeebies Land Hotel on 14 March 2026, becoming the only hotel rooms of their kind anywhere in the world. Designed especially for young families, the rooms will bring the Duggee Clubhouse from the hit BBC children’s series Hey Duggee to life, with space for up to five guests — two adults and three children.
The colourful rooms feature a double bed with a bespoke themed headboard, dedicated children’s bunk beds inspired by the Squirrel Club and playful furnishings that recreate the look and feel of the popular animated show. A themed television and immersive décor complete the experience, with characters from the series appearing throughout the room.
Fans will spot familiar faces including Betty, Happy, Norrie, Tag and Roly, while hidden details encourage children to imagine their own Clubhouse adventures before bedtime. The rooms also feature a sensory game inspired by elements from the show, adding an interactive touch to the overnight stay.
The new addition joins the line-up of themed accommodation already available at the CBeebies Land Hotel, which includes rooms inspired by Bluey, Bing, In the Night Garden, Octonauts and Something Special.
Howard Ebison, Vice President of Alton Towers Resort, said: “What better way for fans to relax and continue the adventures after a fun-filled day at CBeebies Land than with a stay in our world-first Hey Duggee-themed rooms.
“We have an exciting year ahead in 2026 at Alton Towers Resort for families and this themed addition to CBeebies Land Hotel is the latest example of our commitment to unforgettable memories and immersive experiences for families.”
Natasha Spence, Events Director – Live Entertainment at BBC Studios, added: “These world-first Hey Duggee-themed hotel rooms bring the Duggee Clubhouse to life in a truly immersive way.
“It’s a wonderful extension of the show that allows fans and families to continue the fun, imagination and adventure beyond the screen.”
The announcement follows news that the world’s first Bluey-themed roller coaster will open at CBeebies Land on 28 March 2026, signalling a big year of new experiences for families visiting Alton Towers Resort.
To book your stay and experience the new Hey Duggee rooms visit: https://www.altontowers.com/short-breaks/accommodation/cbeebies-land-hotel/room-overview/
