'Legendary' Canadian podcast producer Pacific Content sold to London-based start-up Lower Street
Pacific Content has been sold to UK start-up Lower Street so the London-based company can continue to oversee their "legendary" podcast output.
Pacific Content has been sold to UK start-up Lower Street.
The Canadian podcast producer has been bought for an undisclosed amount by the London-based tech company and founder Harry Morton, 38, is thrilled he has been able to obtain the brand after becoming enamoured with their "legendary" output.
He said: “When I founded Lower Street I looked up to one company in particular, Pacific Content. Their podcasts were legendary - super-creative, expertly produced and showed a real understanding of how to cultivate and grow passionate audiences.
“They really pushed the branded content space forward and became a benchmark of quality for me. To be able to now buy such an amazing brand as Pacific Content is a real testament to the hard work, talent and passion I see at Lower Street every day. It will most certainly help supercharge our growth as we move into the next phase of our development and that of the branded podcast industry overall.”
Since it was launched in 2024, Pacific Content has developed podcasts with high-end technology brands such as Dell Technologies, Charles Schwab, Rocket Mortgage, Red Hat, Adobe, and Ford.
Lower Street is a full-service podcast production agency which has a has a fully remote team of 29 people and Pacific Content’s founder Steve Pratt has been "consistently impressed" with their work over the years, so is "very grateful" that Harry will be taking his creation on into the future.
He said: “Harry is one of my favourite leaders in the podcast industry.
"I’m consistently impressed with how thoughtful he is about building the Lower Street culture and team, and how generous he is in publicly sharing his thinking and strategy with the marketing and podcast industries
"I am very grateful that Harry and his team are building an exciting new chapter in the Pacific Content story and I can’t wait to see where they take it next.”
www.lowerstreet.co
