Ronnie Screwvala: 'Filmmakers in Bollywood take audiences for granted!'
Ronnie Screwvala Bollywood filmmakers take their audience "for granted" as he calls for "change" in the industry.
Ronnie Screwvala Bollywood filmmakers take their audience "for granted."
The 60-year-old producer has spent more than 40 years in the Indian film business and explained that these days whilst he is still"proud" to be a part of the industry, the problem is that no "change" has been made over the years.
He told The Indian Express: "I don’t want to be judgmental, but I think we’ve taken our audience for granted here. And that’s the problem, and we haven’t made the change. When you’re an insular industry — and I’m not saying we necessarily are, because I don’t want to be critical, I’m very much a part of it, and I’m proud of it — but when you’re insular, and you’re clannish, you just say the same thing again."
Ronnie - who founded UTV Motion Pictures in 1996 but sold the production company to Walt Disney in 2012 and has since founded the film production company RSVP Movies - went on to explain that the industry is run by those who are always "finishing the sentence" and insisted that is a "dangerous" position to be in because it could lead one to end up appearing "irrelevant" on the film scene.
He added: "When you’re with people who finish the sentence for you, it’s the most dangerous place to be in. Every meeting, someone is finishing the sentence for you, you’re going out saying, ‘What a culture…’ Sorry, but where’s the diversity? What’s going on outside? How are you going to figure this part out? Who’s going to challenge you? You’re in you’re own world, you’re in la la land. One, you’re in your own world, then you’re in la la land, then you’re irrelevant."
