BOLLYWOOD: Karishma Sharma concerned actors will lose work to influencers
'Ek Villain Returns' actress Karishma Sharma is concerned the popularity of social media influencers will lead to actors losing work.
Karishma Sharma is concerned the popularity of influencers will lead to actors losing work.
The 'Ek Villain Returns' actress has voiced her fears that the rise in social media is making it "difficult" for people in her profession to secure lucrative endorsement deals because they are more likely to go to online stars.
She is quoted by the Hindustan Times newspaper as saying: “With influencers taking over actors it will surely make it difficult for us. Just a few days back, brands were after actors for promotion, but the scene shifted in a blink.
"Nobody is taking the credit away from them, but we have been trained for our job so the makers should understand the vivid difference between the two."
The 29-year-old actress has been featuring in music videos of late in a bid to connect with a younger audience.
She said: "It’s only when you are seen, people remember you. This is more the reason, I have been exploring diverse genres including music videos as the young generation connects with music really well. You never know what work clicks and reaches the right people and fetches you something you have always aimed for.
“It feels good that even before the video was wrapped and released, a fun reel from the set went viral. This surely adds to numbers. The views matter and no doubt social media is a big space as many benefit from it.
"Considering the bigger picture, I feel it will eventually lead to loss of work for actors.”
Karishma has also turned producer and has been working on a new series called 'Blue Moon Night', which she will also star in.
She said: “A friend approached me with a script, I liked the content and found it worthwhile. I feel if you believe in a story and you have a means then you must support it in whichever way you can. So, I decided to co-produce it. Also, by getting behind the camera, your say matters and people look at you with much respect and appreciation."
