Kylie Jenner is still 'super involved' after selling cosmetics line
Reality TV star Kylie Jenner has insisted she's still "super involved" in her Kylie Cosmetics line after selling a majority stake in the business to beauty giant Coty Inc.
Kylie Jenner is still "super involved" in her Kylie Cosmetics line.
The 28-year-old reality TV star sold a controlling stake in the company to beauty giant Coty Inc. in 2019 for a massive $600 million but Kylie is adamant she still plays a part in the running of the beauty brand and looks after the social media side of the business.
During an appearance on Kid Cudi’s new Big Bro podcast, she said: "I'm super involved. Like, really crazy about everything. I do the Instagram. I do all the posts."
Kylie launched her beauty business back in 2015 as Lip Kit by Kylie, which only sold a liquid lipstick and lip liner set before being renamed and branching out into other products.
The company was renamed Kylie Cosmetics in 2016 and now sells a full line of beauty products and skin care.
It comes after Kylie previously confessed she didn't know" how much money her beauty brand was making because she didn't have the password to her account during the first year when she was making millions of dollars.
She told Dazed magazine: "I didn’t have my Shopify account password, and I didn’t know how much money I was making. I knew it was very successful, I just didn’t …
"It really was not, and this is how I honestly feel, it was not about the money for me. It was really just a lane for me to be creative and make other people happy. About a year later, I [got] the password to our account, and I was like: 'What is happening?'"
The publication reported the beauty brand made $420 million in the first 18 months when the company was only selling lip kits.
Kylie has also spoken out about the future of the company revealing she hopes her daughter Stormi, seven, will eventually be able to take over the running of the business.
She told PEOPLE: "After 10 years, I’m just still so excited to create. [It's my] dream [ for Stormi] take over. I would love for this to be a legacy brand, and I’m working hard every day to set up that future."
