Ariana Grande's new fragrance is a 'love letter' to fans
Ariana Grande has revealed her new fragrance is a "little love letter" to her fans - revealing Lovenotes Plush Vanilla is "incredibly addictive and delicious".
Ariana Grande's new fragrance is a "little love letter" to her fans.
The pop star has expanded her Lovenotes collection by adding a new scent called Plush Vanilla - developed exclusively for beauty store Sephora - featuring notes of vanilla with sandalwood, amber and cashmere woods - and the singer has described the perfume as "incredibly addictive and delicious".
She said in a statement: "The launch of the Lovenotes fragrance collection was incredibly special to me and I was so excited to continue this story and deliver my next little love letter to my fans.
"I love this new chapter of the collection, the fragrance itself is so incredibly addictive and delicious, and I am so excited to have developed this as an exclusive for Sephora.
"It was such an honor to launch in Sephora and this next step is truly just so exciting and such an honor. This fragrance is so divine, and my favorite from the Lovenotes collection I can’t wait for everyone to experience Plush Vanilla!"
Noreen Dodge, Chief Marketing Officer and Chief Commercial Officer of LUXE Brands, added: "The Plush Vanilla launch marks an exciting next step in our ongoing partnership with Sephora.
"Their commitment to innovation and trend leadership within the fragrance category aligns perfectly with Ariana’s creative vision for the brand.
"We’re proud to bring this exclusive, new fragrance to life with a retail partner who shares our passion for building the brand in a way that resonates deeply with today’s consumer."
Tony Bajaj, Chief Executive Officer of LUXE Brands, said of the Sephora deal: "Launching Ariana Grande Fragrances at Sephora was a defining milestone for both the brand and our company, marking a new chapter of growth.
"We’re incredibly proud of what this partnership represents and the momentum it continues to build."
Ariana's Lovenotes collection also includes Vanilla Suede, Angels Kiss, Pink Woods and Pressed Petals.
A previous statement about the fragrances posted on the Ariana Grande Fragrances website, explained: "Lovenotes by Ariana Grande is a personal endeavor to make scent the ultimate and universal love language.
"Each scent in this exclusive fragrance collection is a love letter from Ariana to the world, conveying timeless and evocative messages of joy, gratitude and affection."
