Kim Kardashian to open Skims store in London
Reality TV star Kim Kardashian is expanding her Skims brand across the Atlantic by opening her first store in London next year.
Kim Kardashian is expanding her Skims brand across the Atlantic by opening her first store in London next year.
The reality TV star has already opened a number of Skims shops in the US - including a glitzy brand in New York City and another in Los Angeles - and now she's set her sights on the British capital with plans to open the first UK store in a prime location on Regent Street in London.
Skims Chief executive and co-founder Jens Grede told The Times newspaper: "Launching a standalone Skims store on London’s Regent Street is a pivotal step in our global expansion.
"This iconic location allows us to forge a deeper, more personal connection with our UK customers, delivering the full Skims experience in a world-class retail destination with authenticity and vision at the heart of our brand."
Skims is already available in the UK and is stocked at fabled London department stores Harrods and Selfridges.
The new store will take over the space previously occupied by Ted Baker but has stood empty since the company's collapse last year.
The Skims shop will open next summer after company bosses signed a 10-year lease on the property.
Grede previously revealed plans to open Skims stores across Europe in cities such as Paris, Milan and Berlin.
As well as investing in bricks-and-mortar stores, Kim also recently revealed she plans to expand Skims into beauty and fragrance after buying back her Skkn By Kim brand, which was previously licensed through Coty.
She will now absorb the Skkn By Kim line into a new Skims beauty brand.
In a statement obtained by WWD, Kim said: "Expanding into beauty isn't just about growing Skims - it's about building on the strength of the brand and bringing our approach to a whole new category.
"Skims has always been about redefining essentials, and now we're doing the same with beauty, skin care and fragrance.
"With the global community we've built and my experience in beauty, this felt like the right next step. We're bringing the same level of innovation, inclusivity and quality that people expect from Skims into products that will truly make a difference.
"I'm so excited for our customers to experience beauty in a whole new way with Skims."
