Queen Latifah: Style's a never-ending story

Queen Latifah believes style is a "never-ending story" but always something personal.

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Queen Latifah is the new face of Good American
Queen Latifah is the new face of Good American

Queen Latifah believes style is a "never-ending story".

The rapper-and-actress has lived through "many, many" different eras of fashion and she believes how someone dresses and presents themselves is very personal.

She told The Hollywood Reporter: "Style is a never-ending story because I think style is a bit of a mindset...

"Style is everywhere. It’s everything. It’s emotion, it’s an attitude. But it is sort of timeless."

The 'Bessie' actress is amused by the recent revival of 90s fashion.

She quipped: “Get back in those baggy jeans, oversize this and that. Things go around and come back around. It’s fun to watch it happen.”

The 54-year-old star is the new face of Good American's latest campaign and she is a huge fan of the brand, which was created by Emma Grede and Khloe Kardashian, and likes everything from the "people who back it" to the "people who wear it".

She added: “I’ve worn Good American for quite some time now in various projects.

“I’ve worn their jeans on 'The Equalizer'. I’ve worn a suit of theirs at the Super Bowl, to an after party.

"I wore a denim outfit just the other day to my bodyguard’s 60th birthday. We partied all night.”

The 'Ladies First' hitmaker admires Good American's size inclusivity.

She said: “This works for who I am and the women and people who I speak to."

Meanwhile, the rapper is set to be the subject of an upcoming biopic and she's excited to be able to tell her own story.

She said: “We’ve been talking about it for a while.

"We’ve seen a lot of people tell our stories who weren’t there and really have no idea how much more involved these stories are. It’s important to see how it all happened from people who were actively in the room,”