Victoria Beckham launches 'healing' concealer pen
Victoria Beckham is teaming up with skincare guru Augustinus Bader to launch a "healing" concealer pen which helps cover imperfections and targets wrinkles at the same time.
Victoria Beckham is teaming up with Augustinus Bader to launch a "healing" concealer pen.
The Spice Girls star has previously worked with the cosmetics guru on a number of products including a moisturiser and a serum and now she's harnessing the wrinkle-busting ingredients used in his skincare for use in a new click pen which will help disguise imperfections and improve the skin at the same time.
Victoria told WWD: "I use click pens under my eyes and around my nose, and I knew what I wanted wasn't out there. I was going to do complexion when I first started the brand, and then I realised it wouldn't satisfy me. My dream was to do complexion with meaningful science behind it."
Augustinus said of the new product: "It's a dual-use concept. It's a combination of a concealer with healing technology. People use concealer to help avoid a problem, and this helps the repair process."
Victoria went on to insist her customers deserve - and expect - the best from her products, adding: "Everything is very honest, and I really have a point of view. My customer trusts me, she knows I want the best, and we don't release anything until I believe it's best-in-class. That is key."
The former singer broke the news of the launch to fans in a post on Instagram, writing: "Officially launching on September 4th, my new Concealer Pen truly is my dream product come true!!
"I just know you’re going to love it as much as I do and right now, my boutique in 36 Dover Street in London is the only place in the world where you can experience it for yourself.
"It delivers absolutely everything I’ve ever wanted from a concealer - second skin coverage with clinical results all thanks to @augustinusbader’s unique TFC8 complex. Trying is believing! Kisses, Victoria."
The Concealer Pen comes in 16 shares and includes Augustinus Bader's hero ingredient, TFC8 as well as squalane, polyglutamic acid and a peptide. It's said to help banish dark circles, undereye puffiness and improve the look of hyperpigmentation.
The pen launches on the Victoria Beckham Beauty website on September 4 and retails for $68.
