Winona Ryder brings her '90s legacy' to Jimmy Choo campaign
Winona Ryder stars in a new campaign for Jimmy Choo shoes which is embracing her "90s legacy".
Winona Ryder is bringing her "90s legacy" to a new campaign for Jimmy Choo.
The 'Beetlejuice' actress stars in a new series of adverts for the luxury shoe company 's autumn 2024 line which takes inspiration from the 1990s - when Winona was at the height of her Hollywood fame.
Jimmy Choo's creative director Sandra Choi said in a statement: "Winona is iconic in her style and her acting. Her films and her aesthetic are symbolic of the decade that shaped Jimmy Choo's early years as a brand.
"Winona's talent combined with her individuality and '90s legacy felt perfect to represent this collection."
In the pictures, Winona is seen wearing an all-black outfit teamed with bright red Scarlett 50 pumps - which retail for £795 - and the matching £1,495 Cinch M bag.
Sandra added of the new autumn line: "This collection is about exploring a quintessentially British interpretation of a ladylike aesthetic. I was reminiscing on that moment in the 1990s when different worlds collided - models, the YBAs and socialites, it was also when Jimmy Choo was born.
"There was a distinct minimalism, a classicism, but always with an element of eccentricity. It made it fundamentally British, and distinctly Jimmy Choo."
The collection also includes a black bucket bag and biker boots as well as "latte" coloured Mary Jane mules which are fused with a navy boot sock.
The brand's website adds the line fuses the style of both London and New York, stating: "There is also fusion between a spirit of London and a sense of New York, two cities whose distinct styles helped shape the decade, shifting between minimalism and maximalism, old-world and new, refinement and rebellion."
