Jennifer Aniston expands haircare brand
Hollywood actress Jennifer Aniston has expanded her haircare brand LolaVie by rolling out her products into Target stores across the US.
Jennifer Aniston has expanded her haircare brand LolaVie by launching her products in Target stores.
The 'Friends' star launched her collection in 2021 and the line debuted in Ulta Beauty cosmetics stores in the US last year and now they are going to be appearing in Target thanks to a partnership between the companies.
Jennifer said of the deal: "Ulta was the first retail partner for LolaVie, a decision that was very intentional as we wanted to select a retail partner that met the same values as LolaVie: high-performing products with high-quality ingredients.
"I’m excited to continue our partnership and grow with Ulta Beauty at Target, ultimately bringing LolaVie to even more consumers in an accessible way."
Monica Arnaudo, Chief Merchandising Officer at Ulta Beauty, added: "Just over a year after debuting onto Ulta Beauty’s shelves, we’re thrilled to continue to support the expansion and growth of LolaVie through our partnership with Target."
Jennifer also shared a video about the achievement on Instagram, declaring: "I’m so proud to see this baby growing up."
The range includes a shampoo and conditioner as well as a glossing detangler and a leave-in conditioner.
Jennifer previously opened up about how she uses the range in her every day life - revealing she has a weekly haircare schedule she always sticks to.
She told Harper's Bazaar magazine: "The 'everything' [shower] would be on Sundays because that’s when I put my hair mask in.
"Sometimes, I’ll start ahead and leave the mask in overnight. Otherwise, I start with the normal routine of shampooing but swap the conditioner for our Intensive Repair Treatment.
"Then, I use the Glossing Detangler and brush it through it with the detangling brush. I’ll put it up in a towel for like 10 minutes, let it air-dry a bit, and then add a little leave-in conditioner or two drops of oil before styling. On Sundays, I let it dry naturally, though."
