X ends revenue sharing and launches Original Content Rewards
X has ended its revenue sharing programme in favour of a new Original Content Rewards system.
X has ended its revenue sharing programme in favour of a new Original Content Rewards system.
The Elon Musk-owned social media platform has scrapped the controversial system, and will now start rewarding creators bringing "original ideas, expertise, reporting, creativity, and commentary to X".
The X Creators account wrote: "The best content on X doesn't stop at resharing what already exists — it adds something new.
"X has always been powered by people who share what only they can: breaking news, expert insights, firsthand experiences, and commentary that moves culture forward.
"As X continues to evolve, we're evolving how creators earn.
"The Original Content Rewards Program is designed to reward the creators who make X worth opening every day."
X has now stopped accepting new enrolments into Revenue Sharing, but those already enrolled can keep earning "through September 7th, 2026).
As for the new rewards system, the team added: "Eligible creators earn money from qualified impressions generated by their original content.
"Payouts are issued every two weeks as long as your account and content continue to meet the program's requirements."
However, they explained that existing Revenue Sharing creators "who enrol in Original Content Rewards once they are eligible on or after September 8th, will receive their first payment on September 25th, 2026".
Qualified impressions are regarded as "unique impressions from Premium users (subscribers to X Premium Basic, Premium, Premium+, or Premium Business) on the Home Timeline feed, where at least 50% of the post is visible".
The same account will not count "more than account per post", while "fraudulent impressions" and those paid for, promoted or gained through AI will also be excluded.
Those taking part must continue to be subscribed to X Premium, Premium+ or Premium Business, as well as posting original and authentic content.
X added: "Original content is content you personally create that reflects your own voice, perspective, expertise, or creativity.
"On X, original content comes in many forms. It can be a thread you wrote, a video you filmed, a meme you created, a story you broke, an analysis you published, or commentary that adds a unique perspective to the conversation."
This includes memes, graphics and illustrations you designed, your own photos or videos, original writing, articles, reporting and analysis, commentary, creative editing and more.
They said: "The strongest way to qualify for the Original Content Rewards Program is to regularly create content that reflects your own ideas, expertise, reporting, analysis, creativity, or experiences.
"Whether you're posting videos, memes, threads, commentary, Articles, or breaking news, your contribution should be the primary source of value."
