‘Unreasonable concentration of power’: Elon Musk reacts to Google’s Gemini powering Apple’s AI Siri
Elon Musk has criticised Apple’s decision to use Google’s Gemini models to power a new AI-driven Siri, warning it risks concentrating too much influence over artificial intelligence in the hands of a single tech giant.
Elon Musk has accused Google of gaining an “unreasonable concentration of power” after Apple confirmed that Google’s Gemini models will help power a new generation of AI features in Siri.
Reacting to the announcement on X, Musk wrote that the deal appeared troubling given Google already controls major platforms including Android and Chrome.
He wrote: “This seems like an unreasonable concentration of power for Google, given that [they] also have Android and Chrome.”
The comments come from a rival with skin in the game, as Musk is the CEO of xAI - the company behind Grok - which competes directly with Google’s Gemini and OpenAI’s ChatGPT.
Apple and Google revealed this week that Gemini will provide part of the foundation for Apple Intelligence, including a more personalised version of Siri expected to roll out later this year as part of iOS 26.4.
Apple said it selected Google’s technology after “careful evaluation,” adding that the models will still run on-device where possible and on Apple’s Private Cloud Compute for more complex tasks.
Apple said in a statement: “After careful evaluation, we determined that Google’s technology provides the most capable foundation for Apple Foundation Models and we’re excited about the innovative new experiences it will unlock for our users.”
The multiyear partnership deepens an already lucrative relationship between the two companies. Google pays Apple billions of dollars annually to remain the default search engine on iPhones, a deal that has faced heavy regulatory scrutiny in the U.S. and abroad.
Bloomberg previously reported Apple could be paying around $1 billion a year to license Gemini for Siri, though neither company has confirmed financial terms.
Musk’s criticism also lands against a tense legal backdrop, as last year, xAI filed a lawsuit accusing Apple and OpenAI of conspiring to entrench their dominance in the AI market.
Apple currently integrates ChatGPT into Siri for complex queries, and the company has said that agreement remains unchanged despite the Gemini deal.
