Apple TV and other services had ‘record-breaking’ 2025
Apple has announced its services division, led by "record-breaking" performance from Apple TV, Apple Music and the App Store, delivered its strongest year yet in 2025 as engagement and global usage hit new highs.
Apple has announced Apple TV and other services had a “record-breaking” year in 2025.
According to the Cupertino company, Apple’s services portfolio - spanning Apple TV, Apple Music, Apple Pay, iCloud and the App Store - delivered its strongest performance yet, driven by rising global usage and standout entertainment hits.
Eddy Cue, Apple’s senior vice president of services, said in a statement: “2025 was a record-breaking year for Apple services, marked by remarkable growth, global expansion, and continuous innovation.
“From Apple TV, Apple Music, and Apple News, to daily essentials like Apple Pay and iCloud, we delivered enriching experiences to users worldwide.
“Reflecting on 2025, we remained committed to enhancing our users’ daily lives, with incredible engagement during the holiday season.”
Apple TV emerged as a particular bright spot, as the iPhone company said the streaming platform “eclipsed all prior viewership records” in December, with total hours watched up 36 per cent year-on-year.
Original series Pluribus was confirmed as Apple TV’s biggest show to date, while established hits such as Severance, Slow Horses and The Studio continued to rack up awards and critical acclaim.
Apple also highlighted strong performance for films including F1, The Family Plan 2 and the perennial holiday favourite A Charlie Brown Christmas.
Music also played its part, as Apple Music marked its 10th anniversary by hitting all-time highs “across both listenership and new subscribers”.
Beyond entertainment, Apple’s broader services ecosystem continues to scale at enormous size.
The App Store now reaches users in 175 countries, with around 850 million people visiting the store each week.
Since launching in 2008, developers have earned more than $550 billion through the platform, and Apple reiterated that the vast majority of commerce facilitated by the App Store flows directly to developers rather than the company itself.
