Elon Musk demands that Twitter staff commit to 'hardcore' work
Elon Musk has given Twitter staff a deadline to commit to "hardcore" work as he plans changes to the social media platform.
Elon Musk has given Twitter staff a deadline to commit to "hardcore" work.
The social media platform's new owner has given remaining employees at the company a deadline of Thursday (17.11.22) to pledge to work "long hours at high intensity" or to leave with three months' severance pay.
In an email to staff, seen by The Guardian newspaper, Musk claims that building the next iteration of Twitter would require "exceptional performance".
The world's richest man - who bought Twitter for $44 billion last month - wrote: "Going forward, to build a breakthrough Twitter 2.0 and succeed in an increasingly competitive world, we will need to be extremely hardcore. This will mean working long hours at high intensity. Only exceptional performance will constitute a passing grade."
The message asked employees to click on a link if they want to be "part of the new Twitter" by Thursday evening.
Musk added: "Whatever decision you make, thank you for your efforts to make Twitter successful."
The tycoon recently cut half of Twitter's workforce and confirmed that the platform would be "much more engineering-driven" under his ownership.
Musk is known for his ferocious work ethic and accused Americans of "trying to avoid work" as he praised the Chinese labour force.
He said: "There's just a lot of super-talented, hard-working people in China that strongly believe in manufacturing and they won't just be burning the midnight oil, they'll be burning the 3 am oil.
"They won't even leave the factory, type of thing, whereas in America, people are trying to avoid going to work at all."
