Kate Hudson wants the younger generation to embrace themselves through their style
'Almost Famous' star Kate Hudson has urged people to "break the algorithm" with their fashion choices.
Kate Hudson has urged people to "break the algorithm" with their fashion choices.
The 44-year-old actress wants "the younger generation" to embrace themselves through their style, and do so in a "very honest" way.
She told E! News: "Fashion is about individuality and expressing yourself in a very authentic way.
"And I encourage that for the younger generation. I like the idea of breaking the algorithm, not following the algorithm...
"I think that's where a real icon emerges from, those who are interested in doing what's very honest to them."
Kate has teamed up with Rakuten for the new 'Shoppers Get It' campaign, as she and two other models wear the same PatBO dress.
She explained: "The ad is so fun because it makes light of what happens when you go into an intimate space with women that you don't know and you connect over familiar fashion.
"I think one thing women are really good at is sharing our little secrets, our go-to's."
